We were challenged to come up with the theme, tag line, design and merchandise for the annual press conference held April 2019. In just under one week we produced the required set of assets. “The medium is the message”, a quote by Marshall McLuhan, was chosen as an overarching theme of the event and the key idea underlying all event merchandise.
Team department: PR and external communications. Marketing department. CROC Creative lab
Date: 29 April 2019
We have created a branded sweatshirt with the printed text of the press announcement to be distributed among press, partners, bloggers.
Minimal style makes a bold visual statement and sporty feel is in line with the current design trends.
A simple graphic with the vertical bars is signaling flow, expansion and outstanding year-end financial results.
It is also a dynamic interpretation of information that we are sharing with the stakeholders.
Bright colors from our brand system bring energy to this minimalist design.
The sweatshirt was delivered in a large A4 envelope with a bold typographic message.
Such packaging was intentionally designed to surprise, create impact and harmoniously pair with other event assets by sharing distinct details and characteristics found in the logotype.