To extend the CROC personality into still photography, video, and motion graphics, consistency is essential.
You should use the same approach to color, lighting, mood, and stories to support and promote the essence of our brand and create an immediately recognizable look for CROC style imagery.
We use images that appeal to viewers and drag them into the CROC world. Use a personal point of view, but convey confidence with a surprising, inspiring touch. When you add photography to your design communications, the use of white space, color regions or overlays and typography enhances overall user experience. We achieve an overall impression by the way we apply light and colour.