Videos and motion graphics can be used to bring the brand story to life in a way that static visuals cannot.
Videos should always be of a high production quality and aim to convey the message simply and efficiently.
Motion graphics should be used to highlight key elements but not in a way that is distracting or draws attention to itself.
Videos should seek to communicate clearly and simply. We use real imagery featuring real people and scenarios. The camerawork is smooth and doesn’t distract the viewer.
Titles or a voice over can be used to communicate information where necessary.
When using motion graphics, we make use of simple lines as featured on our website. These can represent integration and a sense of connectedness between ideas.
We also make use of the CROC circle element. This circle represents the innovative energy of the brand and the constant pursuit of what’s new.
When creating animated presentations or adding titles to videos, it’s important to treat titles and text consistently.
When using text and titles, use a gradient background with one of the brand colors to help make the text stand out from the background.