Videos and motion graphics can be used to bring the brand story to life in a way that static visuals cannot.
Videos should always be of a high production quality and aim to convey the message simply and efficiently.
Motion graphics should be used to highlight key elements but not in a way that is distracting or draws attention to itself.
Videos should seek to communicate clearly and simply. We use real imagery featuring real people and scenarios. The camerawork is smooth and doesn’t distract the viewer.
Titles or a voice over can be used to communicate information where necessary.
When creating animated presentations or adding titles to videos, it’s important to treat titles and text consistently.
When using text and titles, use a gradient background with one of the brand colors to help make the text stand out from the background.