These are key guidelines that will help you tell the CROC brand story and deliver the genuine CROC experience. When you are designing for CROC, your story should follow the basic set of rules:
Be simple and clear. Be approachable and relevant. Stand out and surprise.
Our visual language is adaptable, and these guidelines will help you implement CROC’s identity and tell an exciting story inside and outside of the company in a consistent and inspiring way.
Our logo is the basis of our brand universe.
We have used the CROC wordmark for many years. It signals consistent foundation, reliability and simplicity.
We retain the equity of logo heritage and reinforce its uniqueness in the digital age. When used right, the logo works across different applications and at different scales.
Our layout system is simple and straightforward in its use. The CROC logo “O” is used wherever it appears. By defining a grid based on a circle, the system remains adaptable and elegant.