Main brand principles/ Guidelines / Design system CROC

Main brand principles

These are key guidelines that will help you tell the CROC brand story and deliver the genuine CROC experience. When you are designing for CROC, your story should follow the basic set of rules:

Be simple and clear. Be approachable and relevant. Stand out and surprise.

Our visual language is adaptable, and these guidelines will help you implement CROC’s identity and tell an exciting story inside and outside of the company in a consistent and inspiring way.

Logotype

Our logo is the basis of our brand universe.

We have used the CROC wordmark for many years. It signals consistent foundation, reliability and simplicity.

We retain the equity of logo heritage and reinforce its uniqueness in the digital age. When used right, the logo works across different applications and at different scales.

Easily recognizable

Our logo is legendary and takes full advantage of our name recognition. Simplicity, refined weight, defined clear space, and defined placement in relation to other content, all help to make it as immediately noticeable.

Color usage

Our primary color usage for the logotype is green on white or a really light background. It’s also available in a particular grey for text-heavy and black and white layouts. The reversed logo treatments are possible. Ensure that the color choice is made on the basis of context.

Logo size

To ensure that the logo is noticeable, the minimum size of our logo without a slogan for print is 13 mm. For digital use the minimum size is: 50 px height. The maximum size of the logo is not limited.

Clear space and placement

The clear space around the logo is an essential part of its design and guarantees that the logo is easily recognizable. The minimum margins are determined by the height of the CROC logo “O”.

The logotype should always be present on all CROC-branded communications, solutions and services.

WE INTEGRATE
THE FUTURE

Brand message

We have been a technology integrator for decades now. As we grow and move forward, our brand evolves with us and the message is realigned to match the new world we live in and to capture our vision and goals.

We aspire to be the company that integrates the future for its customers. This is how we want people to perceive us and experience our business.

Our brand stance is expressed in a clear idea: We integrate the future.

The layout

Our layout system is simple and straightforward in its use. The CROC logo “O” is used wherever it appears. By defining a grid based on a circle, the system remains adaptable and elegant.

Our brand platform invites viewers and users into the CROC world. We want them to be part of our daily work, to feel and touch the future of technology and to remain open to the endless possibilities.

To accomplish this in a consistent way, we have developed this platform to encompass all the assets associated with the design and branding of any carrier or activity at CROC.