We needed to create a social marketing campaign that could be implemented consistently through all our social accounts. We started by establishing a campaign theme that was about sharing our new identity and brand platform with the world. We explored ways to make the images exciting and shareable.
We took the elements of the brand system and twisted them around a bit so that all accounts had a visually similar sensation.
Team department: Marketing department. CROC Creative lab
Date: 8 May 2019
A variety of avatars with strong brand image.
We developed Facebook banners with our brand patterns and CROC gradients.
Instagram imagery included photos from our events, quotes and branded imagery.
Real photos from our events, workshops, meetings and daily office life were an integral part of all the social networks posts.
Fun, serious, inspiring, moving and encouraging texts were developed by our copywriters.
We also created slightly longer texts for those genuinely interested in what we do and how we work.