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Social networks

We needed to create a social marketing campaign that could be implemented consistently through all our social accounts. We started by establishing a campaign theme that was about sharing our new identity and brand platform with the world. We explored ways to make the images exciting and shareable.

We took the elements of the brand system and twisted them around a bit so that all accounts had a visually similar sensation.

Team department: Marketing department. CROC Creative lab

Date: 8 May 2019

Account avatars

A variety of avatars with strong brand image.

Facebook

We developed Facebook banners with our brand patterns and CROC gradients.

Instagram

Instagram imagery included photos from our events, quotes and branded imagery.

Photos

Real photos from our events, workshops, meetings and daily office life were an integral part of all the social networks posts.

Short texts

Fun, serious, inspiring, moving and encouraging texts were developed by our copywriters.

Longer texts

We also created slightly longer texts for those genuinely interested in what we do and how we work.

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